Massage is gaining acceptance in the field of medicine as a viable, cost-effective method to respond to a variety of conditions and symptoms. Ongoing increases in the percentage of people who have experienced a professional massage, combined with an increased tendency of people seeking alternative forms of treatment has led to some exciting responses in surveys and studies.

58% of adult Americans would like insurance to cover massage therapy.

73% of massage therapists receive referrals from health care professionals (including primary care physicians, physical therapists, chiropractors).

96% of massage therapists believe massage should be part of the healthcare field. I'm guessing there must be a 4% margin of error on this one.

Sources
WebMD
Your Wealth for Life
American Massage Therapy Association